Content & brand
Founder content, SEO, AEO, GEO, reviews, repurposing.
20 Feb 2026 · 2 min read
A video pipeline for a small team: shoot once a month, publish twice a week
Short video drives reach on every platform and most small teams produce none. The batch-recording, automated-editing and scheduled-publishing pipeline that makes two posts a week sustainable.
06 Feb 2026 · 2 min read
A brand voice guide that AI can actually follow
Voice guides written for humans — 'confident but warm' — do nothing for a model. The guide built from examples, rules and banned phrases that makes generated drafts sound like your company on the first try.
23 Jan 2026 · 2 min read
A company newsletter people reply to: format, cadence and the automation behind it
Most newsletters are ignored because they are announcements. The format that earns replies — one idea, one story from a customer, one thing to try — and the pipeline that produces it every fortnight without a scramble.
09 Jan 2026 · 2 min read
Case studies on a schedule: the system that turns wins into proof without a copywriter chasing clients
Case studies are the most persuasive content a services company has and the hardest to produce. The trigger, the interview, the draft, the approval and the distribution — automated around the client's time, not the writer's.
19 Dec 2025 · 2 min read
Google Business Profile and review automation for local service businesses
For clinics, salons, brokerages and local services, the Google listing is the storefront. How to keep it current automatically, ask for reviews at the right moment, respond to every one, and measure the calls it produces.
05 Dec 2025 · 2 min read
The repurposing pipeline: one recording, ten assets, no extra meetings
Every webinar, podcast episode and customer call contains a week of content. The automated pipeline — transcription, extraction, drafting, review, scheduling — that turns one recording into posts, clips, an article and an email.
21 Nov 2025 · 2 min read
Generative engine optimisation (GEO): making your brand legible to AI models
Beyond individual pages, GEO is about whether AI models have a clear, consistent picture of your brand. The signals — structured data, consistent descriptions, third-party mentions, open crawling — and what to do this quarter.
07 Nov 2025 · 2 min read
Answer engine optimisation (AEO): how to be the source an AI answer cites
AI assistants and search overviews compose answers from a few sources. What makes a page one of them — answer-first structure, verifiable claims, entity clarity, freshness — and how to check whether you are being cited.
24 Oct 2025 · 2 min read
SEO for a services company in 2026: what still works when AI answers are on the page
Search results now start with an AI overview, and services companies need a different approach: pages that answer specific questions completely, structured data, real expertise signals and a site that answer engines can read.
10 Oct 2025 · 2 min read
Founder-led LinkedIn content as a system: research, drafts, approval, scheduling, reporting
Consistent founder content is the cheapest demand engine most companies are not running. The weekly system that turns sales calls and customer questions into posts in the founder's voice — with the founder spending an hour a week, not a day.
