D2C & e-commerce
Carts, post-purchase, support, COD, loyalty, margin.
25 Feb 2026 · 2 min read
E-commerce reporting on contribution margin, not ROAS
Return on ad spend flatters campaigns and hides losses. The daily report — revenue, returns, COGS, shipping, payment fees, ad spend — that shows what each channel actually contributes, built automatically from the store, the ads and the ledger.
11 Feb 2026 · 2 min read
Subscription churn prevention: the signals before a cancellation and the automation that acts on them
Subscribers rarely cancel without warning. Skipped deliveries, unopened messages, a failed payment, a support ticket — the signals, the interventions and the cancellation flow that saves some and learns from the rest.
28 Jan 2026 · 2 min read
Collecting reviews and customer content automatically: the flow that fills product pages with proof
Reviews and customer photos convert better than any copy, and most brands collect them by hoping. The post-delivery ask, the incentive rules, the moderation and the syndication that keeps product pages alive.
14 Jan 2026 · 2 min read
Loyalty programmes that change behaviour: points, tiers and the automation that makes them feel personal
Points nobody remembers do not build loyalty. The programme design — earn on the behaviours you want, tiers with real benefits, messages at the moments that matter — and the automation that runs it.
24 Dec 2025 · 2 min read
Marketplace seller onboarding and activation: getting supply-side users to their first listing and first sale
A marketplace needs sellers who list and buyers who buy, and sellers go quiet after signup unless something moves them. The activation sequence — verification, first listing, first sale, re-engagement — for the supply side.
10 Dec 2025 · 2 min read
Connecting the store to the CRM for brands that sell wholesale and direct
Brands with retail customers and business accounts run two motions on one catalogue. The integration that keeps wholesale accounts, orders, credit and reps in the CRM while the store handles the transactions.
26 Nov 2025 · 2 min read
Back-in-stock and low-stock automation: turning stockouts into demand signals
A stockout is a lost sale unless the customer can ask to be told. The back-in-stock flow, the low-stock alerts to the buying team, and the reporting that shows what to reorder and what to promote.
12 Nov 2025 · 2 min read
Cash-on-delivery order confirmation: cutting returns-to-origin with an automated check
In markets where cash on delivery dominates, unconfirmed orders become refused deliveries and lost shipping cost. The confirmation flow — WhatsApp, call, risk scoring — that verifies intent before dispatch.
29 Oct 2025 · 2 min read
Customer support automation for e-commerce: order status, returns and the questions that should never reach a person
Where is my order, how do I return this, is it in stock — the majority of a store's tickets have a data answer. The automation that answers them instantly with live data and routes the rest to a person with everything attached.
15 Oct 2025 · 2 min read
The D2C automation stack: what to connect between Shopify, Klaviyo, WhatsApp and your ads
A direct-to-consumer brand runs on a handful of systems that rarely talk to each other. The connections — orders to messaging, support to CRM, ads to revenue — that turn them into one operation.
